From humble beginnings, Urban Rituelle has evolved to be more than a brand. It is a philosophy of true passion, kindness, care & unsurpassed quality. More than twenty one years on & we love creating rituals that make people feel good, as much as we did that very first day. We believe that business must exist for another reason, other than to only make profit, it must also have a purpose & give back to community. We believe that ‘Business for good’ is good business, not just the right thing to do.

We believe that the best way to celebrate our business journey is to be charitable to & give a gift to those less fortunate than ourselves. When it comes to making a difference in this world, we recognise that we can all do something to make an impact & bring happiness into another’s life. We believe a single person can make a difference & there are so many benefits to the ‘Gift of Giving’.

Urban Rituelle proudly donates 1% from the sale of every product in the Alchemy collection to the Urban Rituelle Gift of Giving Project.