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Article: The Story Behind Our Brand Name

The Story Behind Our Brand Name

Ever wondered why we spell ritual as "rituelle" in our name. This is a question we have been asked A LOT lately, so I thought I would share the story behind how our name came to be!

The Story Behind Our Brand Name

When Scott & I came up with the name Urban Rituelle for our business, I was studying Japanese ceramics and the ‘ritual of making’ at university. The Japanese culture places a very big importance on rituals and ceremonies, and this fascinated me at the time (it still does!). Little things like lighting a candle, enjoying a hot cup of tea, relaxing in a nice warm bubble bath….enjoying slow moments and life’s simple pleasures.  I just loved the idea of how rituals shape our everyday life & celebrating the simple things you experience in your everyday.

The Story Behind Our Brand Name

We were going to call our business Ritual, but it seemed too obvious, not tricky or fancy enough. The word Rituelle is actually the French spelling of Ritual. I liked the way the word Rituelle looked. I liked the double ‘ll’

So Rituelle was the name we came to love. 

As we lived in Newtown at the time, right in the heart of Sydney, we called our business ‘Urban Rituelle.’

Leanne xx

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At Home with our Co-Founder Scott
Behind the Scenes

At Home with our Co-Founder Scott

Can you give us a quick round-up of what you do inside the world of Urban Rituelle? I am happiest when I am working on the business and utilising my entrepreneurial skills. Strategizing for the fut...

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The Ingredients Behind this Fan Favourite Lotion
hand & body lotion

The Ingredients Behind this Fan Favourite Lotion

Do more than just an apple a day with this perfectly blended  Hand & Body Lotion from our Flourish Organics Collection! Packed with a generous serving of super-good skincare ingredients,from c...

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