Postcards from a never ending summer
Featuring @SaltyLuxe and Apotheca
To celebrate the arrival of our new collection Apotheca in style, we joined with the beautiful Sarah from @SaltyLuxe to capture the glamour, luxury and elegance of our new home fragrance range. With a Room & Linen Spray, Soy and Coconut Wax Candle and Fragrance Diffuser Set available in six masterfully curated scents, you can experience the allure of this sophisticated collection through the lens of Sarah as she journeys across breathtaking Europe. Sarah says, “I really wanted to showcase Urban Rituelle in locations where importance is placed on valuing the simple things in life. Places where the natural surroundings are valued. Places where you can travel like this, and still be in a stunning destination and stay in beautiful abodes. I love this approach to wellness and sustainability, without compromising on quality.”
With a home base in Sydney, Australia near the Urban Rituelle HQ, Sarah is a perfect match for our brand in both aesthetic and sustainable values. Through her travel blog and social media account @SaltyLuxe, Sarah has amassed a huge following through her captures and experiences of wanderlust across the globe. Jaw droppingly beautiful, her photography and videography transports you to another destination, making you wish you were there with her. Sarah is also a customer of the brand and has been so for many years - her daily rituals include many of Urban Rituelle’s beautiful products.
As we unveil our exquisite new collection Apotheca, Sarah invites us to embark on a sensory journey like no other, as she traverses the picturesque landscapes of Spain, Italy and other European destinations. The journey started in none other than Sardinia, Italy - home to crystal clear waters, farm to table dining and beaches for miles. One of her favourite and often overlooked beach destinations in all of Europe - the iconic beauty of Baunei Coast, Sardinia (you heard it here first!). Her constant companion was the elegant fragrances of our Apotheca collection.
Then off to explore Menorca, one of Spain's Balearic Islands where Sarah got to experience sustainable luxury by the Mediterranean Sea at the carbon neutral Villa Le Blanc, part of Melia Hotels. This gem of a location featured an island of secret coves, organic dining and sustainability against a stunning whitewashed backdrop. “I felt this location aligned so well with Urban Rituelle, because of the abundance of nature, slow living and emphasis on sustainability that permeates from this beautiful little island”, explains Sarah.
Here in Menorca, Sarah found beautiful beaches only reached by foot, as well as clear sparkling seas surrounding a coastline of beaches and rocky cliffs. She also witnessed a slow pace of life among tourists and locals alike - an energy that has remained despite growing popularity among travellers seeking somewhere relaxed and unspoilt. Much of the produce on Menorca comes directly from local farms, and one location that Sarah stayed with our Urban Rituelle products was on a restored boutique farmhouse. “We did not leave the property for days, enjoying organic meals from the land and surrounded by endless pastel coloured countryside.
Our Urban Rituelle products seemed like a perfect match for this elevated and sustainable home-away-from-home experience”, says Sarah. If you can’t board the next plane over to Europe, the Apotheca collection has been created to set the scene right in your own home. Experience the power of scent in creating the ideal ambiance and transport yourself to the world's most luxurious resorts without leaving the front door.
Just when you thought it couldn’t get any more luxurious, Sarah took us to the breathtaking destination of The Maybourne Riviera - overlooking Monaco and the French Riviera. Coffee, crepes, neon blue beaches and drinking wine in the working vineyards were on the cards for Sarah. The glassware featured in the Apotheca collection would look right at home in the French Riviera, crafted with precision and care to exude elegance and grace. The amber ash glassware has a sleek and contemporary aesthetic, designed to blend with all interior décor styles (including your favourite European beachside abode).
It was then time to set sail, as Sarah took us on a once-in-a-lifetime experience sailing across the Mediterranean. Mooring in crystal clear bays, diving into the azure sea and eating fresh pasta aboard the yacht with friends was all part of the appeal.
You too can experience that holiday feeling every day, the epitome of sophistication just in time for summer with the Apotheca collection. Get ready to elevate your senses and surround yourself with the elegance and luxury you deserve.
