Find Your Perfonality: 9 New Eau de Parfums That Match Your Mood

You’re not one note. Neither are these. Urban Rituelle’s new Apotheca Eau de Parfum collection is all about matching your scent to your mood. Sweet or sultry. Fresh or fierce. Romantic or rebellious. There are nine addictive fragrances to discover, each one crafted to express a different side of you.

Turn heads with these luxurious fine fragrances. Everyone’s obsessed, will you be next?

After countless requests, your favourite Apotheca scents are now bottled into a luxurious 10ml Eau de Parfum, crafted for fragrance lovers who want elegant scent on the go.

A bespoke, artisanal perfume, meticulously created with care and conscious consideration to deliver a truly elevated scent experience.

Each Eau de Parfum is thoughtfully blended with refined fragrance notes to create a captivating, sophisticated scent that lingers beautifully and enhances your personal style.

Long-lasting. Distinctive. Anything but ordinary.

Housed in a sleek, travel-friendly 10ml glass spray bottle, perfect for your purse, carry-on, or daily ritual.

 

What is "Perfonality"?

It’s more than just a perfume. It’s your vibe, bottled. Think signature scent, but smarter. Designed to blend with your moods, your moments, your style. The perfect size to throw in your bag when you are on the go.

 

Meet the Fragrances:

The Velvet Rebel


A bold beauty. Pistachio, Saffron, Praline & Maple for the indulgent gourmand lover.

• Luxe and layered
  
• Sweet with an edge
  
• Made for rule-breakers

The Earth Empress


Green, grounded, and wildly confident. Think Fig Leaf, Cypress, Cedarwood and Moss.

• Fresh and earthy
  
• Naturally chic
  
• Ideal for nature lovers

 

The Midnight Muse


Mysterious and unforgettable. With Spiced Tonka, Cacoa Pod, Black Rose & Sandalwood

• Deep and spicy
  
• Darkly romantic
  
• Leaves a lasting impression

 

The Fresh Sophisticate


Citrus with swagger. Lemongrass, Tahitian Lime, Mandarin Zest and Sandalwood.

• Clean and vibrant
  
• Sparkles with energy
  
• A summer staple

 

The Sunlit Siren


Bright, fruity-floral. Nectarine, Honey Blossom, Bergamot, Vetiver.

• Lush and playful
  
• Juicy and joyful
• Radiates warmth

 

The Boho Babe


A floral with soul. Velvet Rose Garden, Patchouli, Amber.

• Rich and romantic
• Timelessly luxe
  
• For the dreamers

 

The Coastal Soul


Aquatic and woody. Crisp Sea Mist, Juniper, Amberwood.

• Breezy and fresh
• Summer-in-a-bottle
• Clean, cool confidence

 

The Sweetheart Crush


Sugar-dusted confidence. Cotton Candy, Vanilla Nectar, Musk, Toffee 

• Cheeky and sweet
  
• Soft but striking
  
• Unapologetically fun

 

The Wild Heart


• Sun-kissed citrus and herbs. Wild Sage, Bitter Orange, Bergamot and Driftwood.
  
• Light and vibrant
  
• Herbal meets coastal
  
• A mystery in motion

 

Who are you today? A romantic? A rebel? A dreamer? Or all of the above? 

Find the fragrance that matches your mood or build your own wardrobe of scents. These aren’t just perfumes. They’re expressions. They’re personalities. They’re 'perfonalities'.

Explore the full Apotheca Eau de Parfum range here.
Shop now. Explore every version of you.