A Journey with Our Product Development Wizards

Get An Exclusive Backstage Pass into The Creative Process

At Urban Rituelle, innovation is more than a buzzword; it's our driving force. Today, we invite you to embark on a sensory journey, a backstage pass into the heart of our product development process, as we unveil the inspiration and craftsmanship behind our Apotheca Home Fragrance Collection.

Our Vision

Our vision for the Apotheca Home Fragrance Collection was clear from the start - to create a truly unique and exclusive range that is dedicated solely to home fragrance. Unlike some of our other collections that include bath and body care items along with home fragrance, we wanted the Apotheca collection to focus entirely on elevating the ambiance of living spaces through the art of fragrance.

We set out to create an elegant range of layered, complex fragrances dedicated to the home, offering a refined and sophisticated sensory experience like no other.

Elegance and Sophistication

Our product development team & expert perfumers worked tirelessly to curate an assortment of elegant, complex and bespoke fragrance blends. Each scent has been carefully crafted to exude a sense of luxury and refinement, ensuring that every customer experiences a touch of opulence within their spaces.

Fragrance Families

Each fragrance within the Apotheca Home Fragrance Collection finds its place within the six distinct fragrance families. The bespoke scents have been thoughtfully designed to fit seamlessly into these families, offering a diverse range of olfactory experiences that appeal to various preferences and moods.

Fragrance families are different groups of scents that share similar characteristics. Each family represents a unique olfactory experience, allowing our customers to select scents that resonate with their individual tastes, personal preferences & style. Whether you’re inclined towards floral, woody, citrus, fruity, aquatic, or fresh fragrances, the Apotheca Home Fragrance Collection has something to offer everyone.

• Floral - Velvet Rose Garden, Patchouli, Amber
• Citrus - Wild Sage, Bitter Orange, Bergamot, Driftwood
• Aquatic - Crisp Sea Mist, Juniper, Amberwood
• Green - Fig Leaf, Cypress, Cedarwood, Moss
• Woody - Spiced Tonka, Cacao Pod
• Fruity - Honey Blossom, Nectarine, Bergamot, Vetiver

Complexity in Layers

Creating a lasting impression is central to our fragrance development process. Each fragrance within the Apotheca Collection is a masterpiece of complexity, employing the art of layering to achieve depth and character. We blend top, middle, and base notes with precision, ensuring that the scents evolve gracefully, engaging the senses with every passing moment. From the fresh and invigorating citrus notes to the enchanting allure of the woody fragrances, our collection takes customers on a captivating olfactory journey. Each fragrance unfolds in three harmonious layers: the top note that greets you, the heart of the scent that reveals its essence, and the lingering base note that leaves a lasting impression. Top Note: The top note is the initial scent that greets your senses when you first experience the fragrance. It sets the tone for the overall olfactory experience and provides that all-important first impression. Middle Note: Often referred to as the heart of the fragrance, the middle note emerges once the top note dissipates. It represents the essence of the fragrance and plays a crucial role in creating a harmonious balance. Base Note: The base note is the foundation of the fragrance, and it emerges as the middle note fades away. It provides depth and longevity to the scent, ensuring that it lingers in the air, leaving a lasting memory.

Captivating Packaging

The art of fragrance isn’t confined to the bottle alone!! We believe in crafting a complete sensory experience, starting from the moment you set eyes on our products. This philosophy guided our meticulous journey in designing the packaging for the Apotheca Home Fragrance Collection. Vibrant and captivating packaging isn't just about catching the eye; it's about telling a story. It's the first chapter of your fragrant journey. Our packaging is more than a mere container; it's an expression of the elegance and complexity within each scent. From the moment you encounter our collection on shelves or in-store, the exceptional design draws you in.


Within this elegant packaging, you'll discover the top, middle, and base notes, expertly identified to guide you on a captivating fragrance journey. This design isn't just aesthetic; it's a roadmap to unveil the layers of elegance and complexity in each scent. We believe that the packaging is an integral part of the sensory experience, where fragrance meets artistry. In essence, the packaging isn't just a vessel; it's an integral part of the entire sensory experience.


The Apotheca Home Fragrance Collection is our testament to unwavering commitment and dedication. It stands as a unique offering in our range, solely devoted to the art of home fragrance. With elegantly sophisticated scents classified into six fragrance families, these fragrances tell captivating tales through their distinct notes. They promise to enrich your daily rituals and bring an exquisite ambiance to your living spaces. Leanne,

Co-Founder & Product Development Manager